Rough Luxe is a concept for hotels & restaurants, bookshops, food & drink outlets and distribution businesses.

It is a new way of looking at luxury as part of time and not just as an object of consumption. Luxury should be an enriching personal experience and not simply the ownership or utilisation of an expensive object. It is a different definition of luxury: time for reflection, the intellectual value of objects - of art, nature, culture, our environment and the people around us, of social and cultural experiences linked to locations as well as the ‘consumable’ items; food, lifestyle objects and events.

Rough Luxe is a brand that can own businesses - or have relationships and partners - that follow the Rough Luxe concept. The idea behind the Rough Luxe brand is the exclusivity of the services and the personalised human relationships with the Rough Luxe staff and the Rough Luxe buildings; a way of life based on culture in its diverse values, on ethical lifestyle and educated consumption..

Rough Luxe Hotel is part of The Rough Luxe Experience Network. Join the network if you are sensitive to Rough Luxe Philosophy at www.roughluxe.com, the website of the Rough Luxe Experience.

If you would like to know more about the Rough Luxe brand or become a Rough Luxe partner, please contact us at:
or info@roughluxe.com.