One of the first companies to embrace digital in-store screens was British Airways, with screens installed by us in their travel stores, with remotely updateable content conforming to their strict brand guidelines. This was the first times we had made full use of semi-intelligent content, where one content item is broadcast but is able to recognise where in the store [and the world] it is and adapt it's content to suit. This made content creation much more cost effective for the client.
In addition, they made full use of our dual touch screen. you can find details of that by clicking here.